Marketing Manager

Marketing Manager.png

JOB TITLE:  Marketing Manager

JOB FUNCTION: Marketing/Management

JOB LEVEL: Senior Level

INDUSTRY: Manufacturing

EMPLOYMENT TYPE:  Full-time (three-month probationary period)

REPORTS TO:  Managing Director

LOCATION:  Kumasi, Ghana

START DATE: June 2021

Summary and Corporate Profile:

A Ghanaian-owned animal feed company located in Kumasi seeks a dynamic Marketing Manager.  The successful candidate will lead national sales and marketing functions for the company, as well as direct international marketing efforts.


The successful candidate will have strong knowledge of aquaculture in Ghana, fish feed marketing, technical issues in aquaculture such as fish nutrition and fish health, and a good knowledge of international marketing. 

Role Description and Responsibilities

  • Coordinate and develop marketing policies, programs, and campaigns.

  • Direct all marketing activities from marketing analysis and sales forecasting through farm level demand generation activities.

  • Organize farmers for product presentations and effectively present company’s products and answer questions, as well as work with a cross-functional team to manage the availability of finished product from the factory. 

  • Gathers and analyzes information to identify new markets and customers and demand for products and services.

  • Conducts market research and strategic planning to assess and ensure the sale and profitability of products.

  • Conducts pricing research and analysis to ensure competitive product and service pricing.

  • Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

  • Analyzes and evaluates financial aspects of product development.

  • Collaborates in the development of new products.

  • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

  • Collaborates, participates in, and coordinates promotional activities or trade shows.

  • Negotiates contracts for services needed to execute a marketing strategy.

  • Performs other duties as assigned.

Person Specification

Experience and Education:

  • Minimum BA/BS degree in Business, Marketing or a relevant area with minimum of five (5) years’ experience in fish feed marketing and/or other related role in the aquaculture industry, along with a demonstration of strong business leadership and team management skills.An MA/MS/MBA degree is a plus.


  • Strong organizational, analytical, initiative and negotiation skills.

  • Excellent verbal and oral communicator both in the English medium and a local dialect.

  • Must be able to express himself or herself in writing very clearly.

  • Leadership ability and a problem-solver who can multi-task and pay attention to detail.

  • Must be very comfortable making presentations before large groups of potential customers.

  • Excellent interpersonal and customer service skills.

  • Ability to create, implement, and monitor budgets.

  • Thorough understanding of principles and methods used to promote, display, and sell products and services.

  • Proficient with Microsoft Office Suite or related software.

Interacts with:


  • Managing Director

  • Marketing departments

  • Finance department

  • Warehouse Managers

  • All other functions and departments


  • Consultants and Contractors

  • 3rd party organizations

  • Government ministries, departments and agencies

  • All other external correspondence



  • Local Marketing

  • International Marketing

  • Marketing Associate

  • External Warehouse Managers


  • N/A

Salary and Other Benefits



Please e-mail your CV & Cover Letter to us at with the subject 'Marketing Manager'. Please ensure that your CV demonstrates how your experience‚ skills and abilities meet the selection criteria set out above. We will ONLY contact candidates who meet our criteria for the above role description.