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DIGITAL MARKETING SPECIALIST 

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Full Time

DIGITAL MARKETING SPECIALIST 

Job Number : ​DMSP202504

Remote, Ghana

Please e-mail your CV & Cover Letter to us at jobs@kusiconsulting.com and CC: randy@kusiconsulting.com with the subject 'HR & Admin Superintendent' or Click the Apply button to complete the application form.
SUMMARY

JOB TITLE : Digital Marketing Strategist

JOB FUNCTION : Digital/ Online Marketing

JOB LEVEL : Associate

REPORTS TO : Sr. Consultant

START DATE : Immediate Hire

INDUSTRY : Human Resource Consulting

EMPLOYMENT TYPE : Full-time

WORKING HOURS :  As needed

LOCATION : Remote

DATE LISTED : April 15, 2025

CORPORATE PROFILE

KUSI Consulting is a 360 Human Resource Management company that leverages technology to help small, medium, and large companies in Africa, USA, and Asia to meet their workforce and human capital development needs. In addition, we provide digital marketing, branding, and website development services.

We seek a Digital Marketing Strategist who also doubles as a Content Creator to manage our company's and our clients' brand image across the digital space (e.g., social media and messaging platforms). The ideal candidate will be responsible for community engagement and gaining traction through targeted posts, advertising, communications, and marketing campaigns.

ROLE DESCRIPTION AND RESPONSIBILITIES
  • Develop attention-grabbing and eye-catching social media video and photo content across various platforms.

  • Implement effective and engaging ad campaigns to reach the intended demographic suitable for the various social media platforms: LinkedIn, X, Facebook, and Instagram.

  •  Create a content calendar and publish posts according to the established calendar.

  • Collaborate with the team to ensure that every piece of content is aligned with our brand voice and supports the company to maximize engagement, reach, and sales.

  • Take ownership and develop ideas that drive engagement across social media and other digital platforms.

  • Set monthly KPIs and report on metrics (e.g., reach, engagement, and growth).

  • Creating appropriate website content aligned with the organization’s strategy.

  • Keep up-to-date with industry best practices.

EXPERIENCE AND EDUCATION
  • BA in Communication Design/Marketing (specifically social media and content creation).

  • Minimum 3-5 years of experience working in a similar role.

  • HR knowledge is an added advantage.

KNOWLEDGE, SKILLS AND ABILITIES
  • Act local, think global mentality. 

  • Knowledge of social media platforms (e.g., TikTok, LinkedIn, Instagram)

  • Knowledge of Adobe programs like Photoshop, Illustrator, InDesign, or Canva, and Knowledge of WIX or WordPress

  • Innovative, original, and thinks outside the box

  • Excellent communication and community engagement techniques.

  • Attention to Detail and Multi-tasking

  • Ability to organize, plan, and strategize

  • Ability to read and analyze data

  • Knowledgeable in MS Office, Word, Excel, PowerPoint, Outlook

  • Ability to liaise and work effectively with a team

  • Ability to work independently with little supervision

SALARY AND BENEFITS

Competitive according to industry standards

APPLICATION MODE

Please e-mail your CV & Cover Letter to us at jobs@kusiconsulting.com with the subject 'Digital Marketing Strategist'.

Please ensure that your CV demonstrates how your experience‚ skills and abilities meet the selection criteria set out above.

We will ONLY contact candidates who meet our criteria for the above role description.

JOB NUMBER

DMSP202504

LOCATION

REMOTE, GHANA

SALARY

Competitive according to industry standards

EXPERIENCE NEEDED

3 – 5 YEARS

TRUSTED BY

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