Digital Marketer

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JOB TITLE:  Digital Marketer

JOB FUNCTION: Marketing

JOB LEVEL: Entry/Mid-level

INDUSTRY: Real Estate

EMPLOYMENT TYPE:  Full-time

REPORTS TO: CEO

LOCATION:  Accra, Ghana

START DATE: April 4, 2022

Summary and Corporate Profile:

Our client, a reputable and leading real estate brokerage firm, leveraging on today’s digital infrastructure to deliver its operations, is currently seeking a Digital Marketer.

 

The ideal candidate will be creative, resourceful and able to develop an engaging marketing strategy that will effectively reach target
audience. This includes producing, monitoring and overseeing all graphic, photography, and video content for the company's internal and external communications across digital platforms while maintaining high professional standards.

Role Description and Responsibilities

  • Plan, implement and manage company's Social Media strategy and presence across all digital platforms to drive brand awareness and engagement that will lead to conversions and sales.

  • Develop ideas for video stories/photos, graphic design, and other multimedia content that is compelling and timely to meet customer expectations and interest.

  • Grow company's social platforms and respond to all social media inquiries.

  • Stay up-to-date on current marketing trends and propose ideas for adoption.

  • Analyze customer viewership data, online surveys, and other forms of web metrics to shape improvements in service delivery and wider visibility.

  • Collaborate with internal teams to create regular and inclusive content strategy to help drive marketing efforts and optimize user experience

Experience and Education

  • Bachelor's Degree in Marketing, Computer Science/IT, Graphic Design or relevant field.

  • Minimum of 2 years work experience.

  • Proven experience as Digital marketer, Social media manager, Administrative media assistant or similar field.

  • Hands on experience in content management.

Knowledge, Skills and Abilities

  • Computer literate/IT savvy

  • Good knowledge and understanding of the Ghana business environment

  • Excellent writing and copy editing skills.

  • Skilled in Microsoft office, Adobe creative suite, UI/UX design, Web design and SEO.

  • Always thinking creative but keeping in mind accuracy, confidence, and adaptability.

  • Knowledge of online marketing channels

  • Ability to deliver creative content

  • Analytical and multitasking skills

Business Behavior

In charge of social media accounts of the company hence expected to act professional at all times

Interacts with


Internal: 

  • Management

  • All staff


External: 

  • Clients

  • Regulatory agencies

  • Stakeholders (eg. followers)

Salary and Other Benefits

Salary range is GHS 1300 - 1500. 

APPLICATION MODE

Please e-mail your CV & Cover Letter to us at jobs@kusiconsulting.com with the subject 'Digital Marketer-Real Estate’.

Please ensure that your CV demonstrates how your experience‚ skills and abilities meet the selection criteria set out above. We will ONLY contact candidates who meet our criteria for the above role description.