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JOB TITLE:  Business Manager

JOB FUNCTION: Commercial

JOB LEVEL: Mid-Level

INDUSTRY: FMCG – Sales & Strategy


REPORTS TO:  Business Director

LOCATION:  Accra, Ghana

START DATE: Immediately

Summary and Corporate Profile:

Our client, a reputable global FMCG (specifical beverage) is looking for a Business Manager in Ghana to oversee all the Commercial related activities for its energy drink brand.

He/She will work in the company’s regional office overseeing the Commercial Operations for the energy drink brand across the West Africa Countries(WAC Region).

Role Description and Responsibilities

1. Operate as a vital link across all departments within Brands Europe ltd & ECCBC Bottler team

  • Delivery Key performance indicators in WAC Region 

  • Deliver monthly sell in/sell out volume targets as per Business plan for WAC

  • Establish and implement best practices, including continuous improvement by using alternative views such as analysis models (diagrams), prototypes or scenarios where appropriate.

  • Review all P & L elements and offer pro-active measurements, ideas and reactive solutions to improve profitability

  • Provide analysis and interpretation of internal/external market data, highlighting any underlying trends to identify new market opportunities and recommend strategies to increase the organization’s profitability.

  • Recommend changes to current portfolio & participates in new product development (NPD) process.

  • Recommend changes in promotional efforts based on market research and thorough analysis of sales financials

  • Recommend changes to current sales techniques or sales procedures based on thorough analysis of sales data


2. Distribution partner management

  • Set up a positive business and personal relationship with ECCBC (WAC Bottler Distribution Partner team)

  • Agree with DP monthly KPIs and ensure they are clearly communicated and cascaded to the field teams;

  • Regularly analyze distribution potential growth & coverage, recommending appropriate actions

  • Regularly instruct/train DP sales teams on the brands Merchandising standards (assortment, planograms, point of sales, and coolers standards) in all channels;

  • Control the achievement of ME targets on POS and coolers placement by month and by channel;

  • Together with DP evaluate efficiency of the consumer promotions and prepare proposals of its improvement;

  • Prepares and carries out motivation/incentive programs DP’s sales personnel and key customers

  • Regularly analyze rate of sales and recommend actions for improvement

  • Support the DP Sales Force Team in developing the right ambitions, joint business plans, distribution targets, listings and promotions for all key accounts in all channels / regions


3. Financial and Budget management:

  • Propose required budget and spend in line with budget approved for assigned country

  • Ensure utilization of the budgets strictly in line with ME guidelines, approved amounts and allocation by customers;

  • Review monthly financials and sales reports to determine opportunities for improvements based on efficiency and adjustments in consumer and customer demand, as well as brand/item performance and pricing.

  • Review and evaluate pricing based on analysis of competition, gross margin, and PTC’s.


4. Planning and Reporting

  • Own WAC annual business planning process working together with DP

  • Maintain internal templates and calendars to monitor, track and evaluate activity and decisions. Prepare presentations for DP quarterly updates about ME new products, initiatives and activities & monthly /quarterly reviews

  • Manage and generate sales forecasts with country management teams and align with Supply Chain/Logistics Department to offer suggestions as to the results of any change in forecast.

  • Ensure timely, correct and complete daily, weekly and monthly set of reports; Track and analyze competition market-share, numeric distribution, price, rate of sales, etc.

  • Maintain reporting and analyze monthly performance of each Key customer and each regions & territory


The Ideal Experience:

  • Significant sales experience (Key account and Field sales Management) in FMCG and preferably beverages

  • Experience in managing a distribution system (vs managing sales direct to customers)

  • Demonstrated capability to manage a P&L and solid understanding of commercial finance

  • Experience of managing a field sales team directly and influence the sales force of a DP/wholesalers

  • Ability to combine strong commercial senses with good appreciation of brand building and marketing.

  • Exceptional analytical skills, time management, and customer service skills

  • Strong verbal and written communications/presentation skills effective across a broad range of audiences

  • Experience of interacting with and in an international matrix organization



  • Exceptional Analytical Skills

  • Strong Verbal & Written Communication Skills

  • presentation skills effective across a broad range of audiences

  • Demonstrated capability to manage a P&L and solid understanding of commercial finance


Business Behaviours:

Being Organizationally Savvy: Maneuvers well to get things done; knows where to go to get what he/she needs; politically aware and agile; knows what the right thing to do is; presents views and arguments well.

Getting Work Done Through Others: Manages people well; gets the most and best out of the people he/she has; sets and communicates guiding goals; measures accomplishments, holds people accountable, and gives useful feedback; delegates and develops; keeps people informed; provides coaching for today and for the future.

Inspiring Others: Is skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

Making Complex Decisions: Can solve even the toughest and most complex of problems; great at gleaning meaning from whatever data is available; is a quick study of the new and different; adds personal wisdom and experience to come to the best conclusion and solution, given the situation; uses multiple problem-solving tools and techniques.

Managing Diverse Relationships: Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds strong networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.

Focusing on the Bottom Line:  Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

Interacts with:


  • Business Director

  • HR Department

  • Finance Department

  • Marketing Department

  • Non-Management Staff

  • All other functions/departments


  • Clients

  • Consulting Partners and Affiliates

  • 3rd party organizations

  • All other external correspondence



  • N/A


  • N/A

Salary and Other Benefits

A competitive and comprehensive compensation package will be provided.


Please e-mail your CV & Cover Letter to us at with the subject 'Business Manager'. Please ensure that your CV demonstrates how your experience‚ skills and abilities meet the selection criteria set out above. We will ONLY contact candidates who meet our criteria for the above role description.