BLOG | kusi

Search

KUSI Consulting Hosts Maiden HR Professionals Brunch in Accra, Ghana

Favour Jocelyn Amoako

Feb 20, 2019
4 min

KUSI Consulting Hosts Maiden HR Professionals Brunch in Accra, Ghana

“Without Human Resource (HR) no business, large or small, can rise to become a global leader in its respective industry. Without Human Resource, Diageo, the parent company of Guinness Ghana Breweries Limited will not be a globally recognized brand. Without Human Resource, Tullow Oil will not be Africa’s leading oil and gas company. Why is this the case? Well, because the success of every organization lies in its human capital and HR professionals are the developers of the peo

299 views0 comments

Employers lament lack of qualified job applicants

Interviewed by Audrey Maasodong, B&FT

Apr 11, 2018
2 min

Employers lament lack of qualified job applicants

Even though there is a high unemployment rate among the youth in the country, some employers have blamed the situation on the difficulty in finding the right kind of talent for the job. In an interview with the B&FT, CEO & Founder of Keeping “U” Simply Intact (KUSI) Consulting, Ms. Rita Kusi, said there is a disconnect between employers and graduates regarding what the former expects and what the latter can do. “There are postings of jobs day in-day out, but you hear people s

60 views0 comments

The Future of Work- Who Employers Now Look For

Feb 8, 2018
4 min

The Future of Work- Who Employers Now Look For

Recently, a friend on LinkedIn tagged me and several others in a post which read, “What really matters is human capital: you have to work with people who are smarter than you." Aliko Dangote He asked if we agreed with this quote by one of Africa’s richest and most respected business moguls Aliko Dangote. Many people commented stating they agreed with Dangote. I, on the other hand, disagreed to a certain extent and wrote the below comment underneath the post. “I'm not sure I a

85 views0 comments

Why the youth unemployment crisis in Ghana is a global challenge

Jeph Acheampong

Jul 26, 2017
8 min

Why the youth unemployment crisis in Ghana is a global challenge

In a bid to escape the awkward silences at a friend's birthday dinner, a plethora of topics was consistently juggled in the span of two hours. However, the one topic that sparked the most excitement for me was Uber's penetration in the African market. This meant I wouldn't be quoted an out-of-range price by taxi drivers once they hear my “non-Ghanaian” accent or wouldn't have to bargain with multiple taxi drivers before gauging the actual estimated cost of a trip. In July 201

193 views0 comments

Characteristics and Strategies of a Great Marketer in the African Context

Jul 6, 2017
4 min

Characteristics and Strategies of a Great Marketer in the African Context

Are you having difficulties marketing and or selling to an African audience? Perhaps you should reevaluate your marketing techniques. Prior to relocating to Ghana, my way of marketing and working, in general, was mainly via digital and online platforms. After relocating, I realized that while these methods were very effective abroad, they were not as effective in reaching a large audience in Ghana. This is probably the case in most African countries. Digital and online market

56 views0 comments