Characteristics and Strategies of a Great Marketer in the African Context
Are you having difficulties marketing and or selling to an African audience? Perhaps you should reevaluate your marketing techniques. Prior to relocating to Ghana, my way of marketing and working, in general, was mainly via digital and online platforms. After relocating, I realized that while these methods were very effective abroad, they were not as effective in reaching a large audience in Ghana. This is probably the case in most African countries. Digital and online market